Senior Places

Privacy Policy

Last updated: February 4, 2026

1. Introduction

Senior Places ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website at seniorplaces.org and related services (the "Service").

By using the Service, you consent to the practices described in this Privacy Policy. If you do not agree with this policy, please do not use the Service.

2. Information We Collect

Information You Provide

  • Account information: Name, email address, phone number, and password when you create an account
  • Quiz responses: Your answers to our lifestyle quiz, including care needs, preferences, budget, and location
  • Inquiry and tour data: Messages, tour requests, and other communications you send to communities
  • Community profile data: Information provided by community operators including descriptions, photos, pricing, amenities, and availability
  • Payment information: Billing details processed through our third-party payment processor (Stripe)

Information Collected Automatically

  • Device and browser data: IP address, browser type, operating system, and device identifiers
  • Usage data: Pages visited, features used, search queries, quiz progress, and interaction patterns
  • Location data: General location inferred from IP address or location you provide during search
  • Cookies and similar technologies: See Section 6 below

Information from Third Parties

  • Authentication providers: If you sign in with Google, we receive your name and email address from Google
  • Public data sources: We may collect publicly available community information to populate initial listings

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve the Service
  • Generate personalized match results based on your quiz responses
  • Facilitate communication between families and communities (inquiries, tour requests)
  • Process community subscriptions and payments
  • Send transactional emails (account verification, inquiry notifications, tour confirmations)
  • Send service-related SMS/text messages if you have opted in
  • Analyze usage patterns to improve the matching algorithm and user experience
  • Detect, prevent, and address fraud, abuse, and security issues
  • Comply with legal obligations

4. How We Share Your Information

We may share your information with:

  • Communities you contact: When you submit an inquiry or tour request, your name, email, phone number, and message are shared with the relevant community
  • Service providers: Third-party vendors who help us operate the Service (hosting, email delivery, payment processing, analytics)
  • Legal requirements: When required by law, regulation, legal process, or governmental request
  • Business transfers: In connection with a merger, acquisition, or sale of assets
  • With your consent: When you explicitly authorize us to share your information

We do not sell your personal information to third parties for their marketing purposes.

5. SMS/Text Messaging Privacy

If you opt in to receive SMS/text messages from Senior Places, the following additional privacy protections apply:

  • We will not disclose, sell, or share your mobile phone number or SMS opt-in data with third parties for their marketing or promotional purposes.
  • Your mobile number may be shared with our SMS service providers solely for the purpose of delivering text messages you have consented to receive.
  • Your SMS opt-in consent and mobile number are excluded from any data sharing arrangements with third-party marketers or advertisers.
  • You can revoke your SMS consent at any time by replying STOP to any message.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

  • Essential cookies: Maintain your session and authentication state
  • Functional cookies: Remember your preferences and quiz progress
  • Analytics cookies: Understand how visitors use the Service to improve performance and user experience

You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of the Service.

7. Data Security

We implement appropriate technical and organizational security measures to protect your information, including:

  • Encryption of data in transit (HTTPS/TLS)
  • Encryption of sensitive data at rest
  • Role-based access controls for internal systems
  • Regular security reviews and updates

However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information.

8. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the Service. Specifically:

  • Account data: Retained until you delete your account
  • Quiz responses: Retained with your account to provide ongoing match recommendations
  • Inquiries and messages: Retained for the duration of the inquiry lifecycle and a reasonable period after
  • Analytics data: Retained in anonymized or aggregated form

You can request deletion of your account and associated data at any time through your account settings or by contacting us.

9. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate personal information
  • Deletion: Request deletion of your personal information
  • Portability: Request your data in a portable format
  • Opt-out: Opt out of marketing communications, SMS messages, or certain data processing

To exercise any of these rights, contact us at info@seniorplaces.org. We will respond to your request within 30 days.

10. Children's Privacy

The Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected personal information from a child under 18, we will take steps to delete that information promptly.

11. Third-Party Links

The Service may contain links to third-party websites or services, including community websites, social media platforms, and payment processors. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party services you interact with.

12. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by posting the updated policy on the Service and updating the "Last updated" date. Your continued use of the Service after any changes constitutes acceptance of the updated Privacy Policy.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

See also our Terms of Service.